UX/UI Designer
Solution Finder
Project Summary
Challenge
Motorola Solutions needed to improve the story and experience for its Wave software subscription. Additionally, it's content needed to be integrated into its new and improved site.
Motorola wanted to start enabling a shopping experience of software subscriptions directly through their site.
Objective
The objective was to design the e-commerce experience for Motorola Solutions' first software subscription that blends software and hardware offerings with multiple subscription plans. This includes providing an effective and seamless exploring and learning experience, a quick purchasing and checkout experience, and a simple subscription managing experience.
Tools
Sketch
Axure
Photoshop
Timeframe
3 months
Preliminary Research
Initially, I had very limited access to users to conduct research. In the absence of end-users, I spoke with Subject Matter Experts and Partners.
Based off that research, I came up with an e-commerce style proposal. Through usability testing and validity testing with internal users and Partners, I determined that a traditional e-commerce experience would not be viable as our products and solutions are incredibly complex to be simply purchased online.
I then conducted a comparative analysis on websites that also sell complex products and solutions to understand how they educate their end-customers.
That research resulted in an initial wireframe that evolved through quick user tests with internal employees and Partners.
Wireframing
and Prototyping
After defining the project goals, the target user group and features, I worked on translating ideas into tangible prototypes. I started with sketches and then transferred them to Axure for a proposal design. See the multiple versions in the below link.
Testing
Hi-Fi Prototype
We conducted Usability Tests with 5 Internal Motorolans, 5 Channel Partners, and 5 potential end-users. Some of the results from that can be seen here on the left. Please reach out to learn more about how I create UX analytic plans measuring for success/fail.
Redefined
Hi-Fi Prototype
Working with a Visual Designer, we converted the prototype into hi-fi mocks.
Do you want to check it out on the site?
Next Phase
Test and enhance the mobile design usability.
Continue adding offerings from Motorola Solutions portfolio to tool.
Determine and apply logistics related to other products to the tool for accuracy and reliability.
Integrate e-commerce components to the tool for quick and easy conversions.